ONLINE ROUNDTABLE
ONLINE ROUNDTABLE
Connect your
Design System to
business value
Connect your
Design Systems
to business value
Oct 7th - 7PM CEST - Live on Zoom
Oct 7th - 7 PM CEST - Live on Zoom
Learn live from top
Design System experts
👋🏼 Join this session to learn strategies for proving your Design System's
🎯 value and how to draw a straight line to the 📊 business metrics your
stakeholders and organization care about most.
Learn live from
Design System
Experts 🎨
👋🏼 Join this session to learn strategies for proving your Design System's value 🎯 and how to draw a straight line to the business metrics 📊 your
stakeholders and organization care about most.
Meet our
Panelists:
Thanks to
our Sponsor
Your Hosts:
Marcela Rodriguez Joos
Design System Leader @ UPS
Elyse Holladay
Staff Design Engineer at Color
Brian Alfaro
Design Lead The Washington Post
Brian Alfaro
Sr. Product Marketing Manager
Omlet
Sil Bormüller
Founder Into Design Systems
Omlet
Omlet is a component analytics and insights tool for React. It provides an easy way to measure production component usage to optimize your codebase and drive design system adoption. Omlet is built by the team behind Zeplin, a widely-used collaboration tool for designers and developers.
Meet our Panelists:
Marcela Rodriguez Joos
(She/Her)
Design System Leader @ UPS
Marcela currently leads the design system at UPS, and has a talent for uniting people and making things happen. As a multifaceted pro—thanks to her roles as a mom, wife, freelance designer and leader at UPS—she’s adept at juggling work and home life with finesse.
Her eclectic background spans logistics, hospitality, healthcare, and education tech, giving her a keen eye for connecting the dots through collaboration and varied perspectives.
With her support, UPS’s design system helped to earn a Webby Honoree for the latest redesign of ups.com, proving that even in logistics, creativity can shine.
Elyse Holladay
(She/Her)
Staff Design Engineer at Color
Elyse is a long-time Design Systems practitioner, currently the solo Design Systems engineer at Color Health. She was tapped to start the first Design System team for Indeed, has built design systems for baby startups, 50-engineer teams, to global corporations, and has been invited to speak at well-known industry events such as Clarity Conference, CSSConf Berlin, and Frontend Design Conference.
She's an expat Texan with an armadillo tattoo and once quit tech to build a personal style program.
Brian Alfaro
(He/Him)
Design Lead @ The Washington Post
Currently leading design system @ The Washington Post, a dedicated professional who seamlessly blends creativity, technology, and strategy to shape the growing system of components & foundations to help bring news and stories to all.
Off-duty, he is an avid cartoon enthusiast, game dev, mountain biker, and nature photographer. I am super proud to be in the 3D club (Designer, Developer, and Dad).
Adam Lagerhausen
(He/Him)
Sr. Product Marketing Manager @ Omlet
Adam Lagerhausen leads product marketing and content at Zeplin, with a proven track record in leading go-to-market product marketing strategies, crafting compelling messaging, and positioning for products like Dropbox and Salesforce.
Sil Bormüller
(They/Them)
Founder @ Into Design Systems
Sil, a former freelance design system lead, founded "Into Design Systems" after encountering challenges common to small design system teams and seeking to learn from other experts. Now, Sil is on a mission to help 100,000 people become design system experts.
As an introvert, Sil is dedicated to creating an inclusive environment where everyone feels supported and empowered to contribute.
Their work is about more than just building Design Systems—it's about building a community where collaboration, knowledge-sharing, and mutual support elevate everyone and push the entire field forward.
Your friendly Hosts:
Thanks to our Sponsor
Omlet
Omlet is a component analytics and insights tool for React.
It provides an easy way to measure production component usage to optimize your codebase and drive design system adoption.
Omlet is built by the team behind Zeplin, a widely-used collaboration tool for designers and developers.