As a Product Design Lead with an MBA, Romina connects design and business growth through systems that scale. She has learned that good design isn't just pretty—it's profitable. Having been the founding designer at several companies, she has seen firsthand how smart design decisions directly impact the bottom line.

Romina advises, coaches, and consults with companies on product design, design strategy, and design systems, creating token-based foundations that simplify development. She bridges gaps between teams, establishes governance that sticks, and translates customer needs into measurable results. She is the creator of The Design System Guide and The Design Strategy Guide, where she shares useful resources for setting up a design system and ensuring that products boost growth and user engagement.

I love snow and skiing. I have a dog, Pixel. In my previous life, I played zither. :D